Contact details

Jeremy Tankard Typography Ltd
4 Worts Causeway
Cambridge CB1 8RL
England, UK

T +44 (0)1223 47 46 14 

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Registered Office is
Harwood House · 43 Harwood Road · London SW6 4QP · UK
Registered in England · Number 04706912



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About The Shire Types

The Shire Types are a collection of six typefaces inspired by a time when England's midland counties were changing. A time when parts of rural England changed the plough for the steam hammer and the shire horse for the steam engine. The resulting Shire Types bring together a heavy, solid notion of the Industrial Revolution mixed with ideas about specific localities. The individual typefaces take their names from six of the Shires that are grouped together around the Black Country and neighbouring rural areas.

The Shire Type sketchbook

The concept behind The Shire Types was to create a dense black letterform that would make a dark, tight textural mass when set. Inspiration for the basic shapes came from the Grotesque and Egyptian lettering styles of the nineteenth century, from examples of lettering cast in iron, painted on locomotives, shop fascias and street nameplates. All these things display the wealth of invention and diversity of lettering artists throughout Britain. The vigour and robustness of these forms belie their beauty. Once commonplace, many examples have now gone, these letterforms having fallen out of favour. The intent here was not to pastiche but to revitalise. Reinvigorated letterforms are combined with a series of visual interpretations of the Shires based upon position, industry, dialect, history and countryside.

Various sketches

There are no ascenders or descenders in The Shire Types, accented characters shrink to fit the character height and capital letters mix happily with their less stately comrades; it is a classless and caseless system. The resulting word shapes from this linguistic interaction can be both eccentric and interesting or plainly bold, all hybrids of a familiar typescape.

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Information about this typeface

The PDF files show the complete character set together with a variety of language and large settings. The Shire Types are not style-linked.

The Shire Types are licensed as a complete family.

The Shire Types® is a registered trademark of JT Types Ltd.